To sum it up, customer journey maps represent the journey a customer will experience. In a customer journey map, interactions are placed in a timeline to map out the user flow.
What is a customer journey map?Ī customer journey map (also called a user journey map) shows your customer's experiences with your brand and company across all its touchpoints. Whether in sales, marketing, product, or engineering, use a Customer Journey Map Template to capture your customer’s experience for each persona, solve problems that arise in your products and services, and fill gaps. This, in turn, results in a poor customer experience. With technology constantly advancing, customer journeys are getting more and more complex.
Customers are the lifeblood of your business, so it’s crucial that you empathize with their pain points, wants, and needs so you can design a customer experience with them in mind. A customer journey map (CJM) or user journey map is a visual overview of how your customer experiences your product or service.
